Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts

Friday, 1 May 2015

IAM Disappointed in Political Parties

Conservative Party Logo with British flag in shape of treeThe Institute of Advanced Motorists (IAM) has reacted with dismay at the lack of priority given to cutting deaths on UK roads by the main political parties in their election manifestos.

Despite road accidents being the leading cause of death for males and females between five and 19, and the third leading cause of death for both males and females aged 20-34 in England and Wales no party has published any long or short-term initiatives to tackle such a significant cause of death amongst young people.

Sarah Sillars, IAM chief executive officer, said: “The forthcoming general election would have been the perfect opportunity for the political parties to show what a commitment they had to cutting the numbers of young people losing their lives in accidents that are entirely preventable.

“Instead, they’ve chosen to sweep the problem under the carpet, and ignore the issue until they are pressured to talk about it by campaigners and the public.”


The Labour Party’s manifesto talks about support for a long-term investment in strategic roads and addressing the neglect of local roads, while the Conservatives talk about an investment in funds to make cycling safer.
Labour Party Logo with red rose


Recently the Labour Party said it would dedicate a £300 million fund to repair at least 24 million holes in the local road network over the next five years. However, according to Asphalt Industry Alliance the backlog of pothole repairs is £12 billion, making Labour’s fund a mere drop in the ocean compared to what is needed.

An IAM survey conducted last month found that tackling potholes was their number one concern of respondents, with 70% of them selecting this as a priority.
Liberal Democrat Party Logo with yellow bird

Like the main two parties, the Liberal Democrats mention cyclists to the exclusion of other road users, but do say they will pursue ‘road safety measures to keep cyclists safe.’

UKIP talks in their manifesto about only installing speed cameras as a deterrent in accident black spots.

The Green Party is the only one of the major parties to have devoted any significant amount of space to road safety in its manifesto.

It wants to ‘reduce the drink drive limit to as close to zero as is practical,’ ‘bring down speed limits to 20mph in residential areas and 40mph on rural roads,’ and ‘require best-practice technology to be fitted to lorries to ensure that drivers are fully aware of the presence of pedestrians and cyclists’ amongst other measures to encourage walking and cycling.

The Scottish National Party has meanwhile made no reference at all to any road safety issue in its manifesto.

Sarah added: “It is a massive disappointment that the major political parties are treating the issue of improving safety on the roads as an irritation rather than one they should have an instinctive desire to tackle.”
In its own manifesto, the IAM has identified seven key areas any government needs to focus on:
IAM red logo


  • Reducing young driver risk
  • Driver risk management
  • Keeping older drivers safer for longer
  • Protecting the vulnerable
  • Safe motorcycling has a key role in transport policy
  • Leadership is essential for sustainable road safety
  • Supporting the law abiding majority on our roads
Sarah concluded: “There are many schemes that can be implemented at low-cost that will pay for themselves many times over thanks to the benefits society will gain from having fewer killed and injured.
 

“Experts often talk about the first 100 days of a new government. The first 100 deaths will occur before the end of May. That is how important it is that politicians show leadership and give road safety the priority it demands."


The IAM is the UK’s largest independent road safety charity, dedicated to improving standards and safety in driving and motorcycling. The commercial division of the IAM operates through its occupational driver training company IAM Drive & Survive. The IAM has more than 200 local volunteer groups and over 100,000 members in the UK and Ireland. It is best known for the advanced driving test and the advanced driving and motorcycling courses. Its policy and research division offers advice and expertise on road safety.

For more information visit iam.org.uk

Friday, 30 May 2014

Tiff Needell Working with Good Garage Scheme


Tiff Needell, Top Gear, Fifth Gear, presenter
Photo courtesy of Tiff Needell
Tiff Needell, British racing driver and television presenter, is best known as a former co-presenter of Top Gear and current co-presenter of Fifth Gear. Before he sets off on another race or television film set, his next starring role will be as spokesperson for the Good Garage Scheme's Holiday Check Radio campaign in June.
Good Garage Scheme members offering a Holiday Check will be making sure cars are ready for family holidays, extra luggage and pulling caravans.
They will also check the air conditioning system to ensure a healthy cabin for the driver and passengers.

The radio campaign is set for the 19th June to coincide with the first official weekend of summer.

Click here for more information about the Good Garage Scheme's Holiday Check.

It's like having a friend in the know!

Friday, 17 May 2013

More Motorists Download Good Garage Scheme's Free App

The Good Garage Scheme's TV ad appearing on SKY TV this week has really caused a stir.
Not only has the website been busy, but the number of motorists downloading the Good Garage Scheme's free app has increased by over 200%.
 

In fact over 200 motorists have downloaded the app in the first three days of the campaign.
The Good Garage Scheme's television ad shows a motorist searching for a Good Garage Scheme member on her iPhone and it is as easy as it looks. If you haven't seen the Good Garage Scheme ad for yourself, please visit www.goodgaragescheme.com/tv-advert.


To download the Free Good Garage Scheme app for your smartphone, simply visit www.GoodGarageScheme.com/smartphone-app and follow the links to download the free app available for android devices and iPhones. It's peace of mind for the next time you need to find a garage you can trust, wherever you travel in the UK. 

It's like having a friend in the know!

Friday, 10 May 2013

Good Garage Scheme to Appear on SKY TV


With the catchphrase ‘It’s like having a friend in the know’, the latest Good Garage Scheme advertising campaign will run on SKY television from 13th to 24th of May. The advertisement will appear over 300 times during the two week period reaching millions of viewers.

The new campaign follows previous successful campaigns on ITV 1, ITV 2 and DAVE, reminding motorists how easy it is to find a garage they can trust for their next service, repair or MOT. After all, a car is probably the second most expensive item owned by a consumer after the home. Why not shop around for someone you can trust to look after it?

Simply add your postcode or town name to www.GoodGarageScheme.com to find a garage near you. You can then view feedback from previous customers to help you make the final decision. With over half a million feedbacks online and thousands of garages across the UK, there is sure to be a garage to suit your needs.

Anndi Sheppard, Marketing Manager of the Good Garage Scheme, said: “Our previous  advertising campaigns have been major successes in both raising awareness of the Good Garage Scheme and generating business for members. We are confident our latest campaign will help us build on that success in reaching the widest possible audience.”


The Good Garage Scheme was launched in 2006 and is now widely accepted as a mark of quality for independent garages across the UK. Good Garage Scheme garages are recognised as providing exceptional service to their customers based on a rigorously monitored mandatory code of practice. 
Why not download the Good Garage Scheme's free app for the next time you need a service, repair or MOT? It's like having a friend in the know.

Thursday, 16 August 2012

Star of the small screen wins social media popularity vote

Good Garage Scheme's Miles Better characterMiles Better, better known as the friendly, animated character from the Good Garage Scheme’s TV campaigns has taken the social network by storm.
 
With a rapidly growing social media following, Miles is already attracting many Facebook fans and has built a strong Twitter profile with nearly 1000 people following his every tweet, giving valuable words of advice.  Miles has become increasingly popular for posting top tips for car drivers, advising them how to keep their vehicles performing well whatever the driving conditions.
 
Miles Better was born out of a nationwide television advertising campaign across the Sky network and DAVE TV for which he was the face of the Good Garage Scheme, explaining to motorists why they should use an independent garage for their servicing needs. He was given his name after the Good Garage Scheme asked members of the public to take part in a naming competition through social networking websites.
 
The Good Garage Scheme already has a widespread social media presence itself, with over 4,500 Twitter followers and over 1,000 Facebook likes.
 
Anndi Sheppard, Marketing Manager for the Good Garage Scheme said: “The growth and development of Miles Better has been phenomenal since we introduced him to our brand. He has become an instantly recognisable friendly figure for motorists that represents the quality service that drivers can expect from independent garages. His driving tips and advice have made him a really popular figure on social networking websites and he is a great addition to the Good Garage Scheme team.”
 
Miles Better can be followed on Twitter at @MilesBetter_GGS and liked on Facebook via Facebook.com/milesbetterggs



If you missed Miles Better, you can catch him again on SKY in September or have a look at the ad here.

Thursday, 14 June 2012

Lights, Camera, Action at Lawlor Motor Company

Long-standing Good Garage Scheme member, Lawlor Motor Company in Newcastle-upon-Tyne were only too happy to help when we asked to film our latest national television advertising campaign at their premises. 

Photo courtesy of Lawlor Motor Company

Photo courtesy of Lawlor Motor Company

We are grateful to the team at Lawlor Motor Company for taking time during a cold February day of filming and especially to owner, John Lawlor - quite the natural film star!

The Good Garage Scheme advert is currently appearing on SKY TV during June and you can see John alongside our newly named animated character, Miles Better.

Many thanks again to John and all of the team at Lawlor Motor Company. For more photos of the making of the advert, visit Lawlor Motor Company's Facebook page.

Click here to see the Good Garage Scheme's TV advert currently running on Sky TV.

Friday, 1 June 2012

Say Hello to Miles Better

Thank you to all who participated in our “Name Our Star” competition.
 
We invited all Good Garage Scheme members, staff and our followers on Facebook and Twitter to come up with a name for the new star of our TV advertising campaign. We had some great suggestions including Gary Toogood, Frank, Carter Fix, Harry,  Mike the Mechanic and even a Tarquin, but the popular choice was Miles Better.

Congratulations to Heidi Twigg, whose husband owns MT Cars Ltd in Whittlesey. MT Cars has been a member of the Good Garage Scheme since 2007 and has a five star feedback rating. Heidi came up with the name and won a free tank of fuel for her creative name.
Colin Austen presents cheque to Heidi Twigg.  Also in photo: Mark Twigg, Chris Simpson and Kim Vawser





Miles Better will next appear on SKY television in June during the Good Garage Scheme's next national television campaign helping to spread the message, "It's like having a friend in the know!"

Follow Miles on Facebook here and also on Twitter: @MilesBetter_GGS

Thursday, 1 March 2012

A star is born…Please help us name him

We are proud to introduce a new member of the Good Garage Scheme team.

He will be appearing in our brand new television marketing campaign due to start in March on SKY and DAVE TV.

We're looking for a name for our new star. Please help us give him a great name, and if your suggestion is chosen you could win a Free Tank of Fuel*.

If you wish to enter please send your suggestion, your name and a contact email address and telephone number to marketing@goodgaragescheme.co.uk.

All entries must be received by 31st March. Any received after this date will not be considered. *worth up to £70

In the event that the winning entry is suggested by more than one person, all entries with the same name will be placed in an envelope and one winner will be drawn.

For further information about the competition visit http://www.goodgaragescheme.co.uk/chappie