It's MOVEMBER

Over the past eight years, November has become a time when men (or "mo bros") cultivate a moustache to raise awareness of men’s health issues, specifically prostate and testicular cancer.

Miles Better would like to participate this year and has set up a donation page for the Prostate Cancer UK Charity. For more information about the charity, please visit www.prostatecanceruk.org - we'll be updating the progress of  his moustache on his Facebook and Twitter pages.

Help him decide which style to grow. He'd like to encourage fellow Good Garage Scheme members to send their own photos to post on the Good Garage Scheme Facebook page as well.

This is a great opportunity for all Good Garage Scheme members and their customers to give generously to this worthy cause.


To support Miles Better, please visit www.justgiving.com/Miles-Better
Here are some of the moustaches Miles is thinking of growing. Help him decide by choosing your favourite.

Mo 1

Mo 2

Mo 3

Star of the small screen wins social media popularity vote

Miles Better, better known as the friendly, animated character from the Good Garage Scheme’s TV campaigns has taken the social network by storm.
 
With a rapidly growing social media following, Miles is already attracting many Facebook fans and has built a strong Twitter profile with nearly 1000 people following his every tweet, giving valuable words of advice.  Miles has become increasingly popular for posting top tips for car drivers, advising them how to keep their vehicles performing well whatever the driving conditions.
 
Miles Better was born out of a nationwide television advertising campaign across the Sky network and DAVE TV for which he was the face of the Good Garage Scheme, explaining to motorists why they should use an independent garage for their servicing needs. He was given his name after the Good Garage Scheme asked members of the public to take part in a naming competition through social networking websites.
 
The Good Garage Scheme already has a widespread social media presence itself, with over 4,500 Twitter followers and over 1,000 Facebook likes.
 
Anndi Sheppard, Marketing Manager for the Good Garage Scheme said: “The growth and development of Miles Better has been phenomenal since we introduced him to our brand. He has become an instantly recognisable friendly figure for motorists that represents the quality service that drivers can expect from independent garages. His driving tips and advice have made him a really popular figure on social networking websites and he is a great addition to the Good Garage Scheme team.”
 
Miles Better can be followed on Twitter at @MilesBetter_GGS and liked on Facebook via Facebook.com/milesbetterggs

If you missed Miles Better, you can catch him again on SKY in September or have a look at the ad here.

Good Garage Scheme is all a-Twitter!

The UK-wide Good Garage Scheme has proved that social media can benefit the automotive business by recruiting a new member through consistent social media activity.

John Wyatt of Manchetts Garage

Manchetts Garage based in Cambridge and Newmarket was already aware of the Good Garage Scheme but was unsure of the member benefits. The independent garage already had its own Twitter account, from which it regularly tweeted special offers and blog posts.  Upon seeing a number of consistently informative tweets from the Good Garage Scheme, Manchetts sent a direct message to enquire about membership.

“I followed the Good Garage Scheme by chance. Someone I follow retweeted something they had sent out and when I had a look at the kind of tweets they were sending, I realised that they had some really interesting facts and advice on motoring that garages like mine could benefit from”  said Mandy Manchett, Marketing Manager, Manchetts Garage.

“I liked the fact that the Good Garage Scheme is consistently tweeting interesting content and engaging with followers. It uses Twitter to actively promote member garages and I wanted Manchetts to benefit from being a part of an online independent garage community.”

The Good Garage Scheme is regularly active on Twitter and its Twitter name @GoodGarages was another feature that raised the interest of Manchetts.

“I think the Good Garage Scheme has a really good Twitter handle, which says everything you need know about it. It quite literally is a network of good garages, working together to offer the best service possible to motorists” said Mandy.

Apart from social media, the Good Garage Scheme offered Manchetts appealing benefits as a Good Garage Scheme member. Mandy added: “I particularly like the feedback system the Good Garage Scheme has in place for its member garages. Customer relations are very important to us and we want to hear when we have done a good job so we can build on the positives and improve our service even more.”

Follow the Good Garage Scheme on Twitter @GoodGarages and have a look at our Facebook page.