Wednesday 19 August 2009

Chalking up major success with women motorists

Women motorists are flocking to Good Garage Scheme member Chalky Whites, , to avoid becoming the victims of unscrupulous workshops and service centres.

June Srivalsan, who bought the business five years ago after receiving poor treatment from other service centres, said it has built up a first-class reputation in the area, with women now accounting for 70 per cent of its client base.

She said her experiences of taking her own car into a garage in the past had left a lasting impression on her. June was recommended to use Chalky Whites and found the experience completely different and felt comfortable knowing her car was going to be looked after properly.
June said: “They showed me exactly what was going on with a car I took in and that’s why I eventually decided to buy the garage.

“70 per cent of our customers are women because we are so up front about what we do. I always encourage the guys to take the customers into the workshop to show them what’s happening if we find something wrong with their vehicle. People just love it because it’s different.” June even runs monthly classes on basic motor vehicle maintenance of a motor vehicle, to help customers prevent their vehicles failing MOTs on easily avoidable problems. Advice is also given on what to look out for when buying a new car.

Chalky Whites has now been trading for 25 years, offering a complete car care service from tyres and exhausts to servicing and MOTs. It has put its success down to skilled workmanship, fast turnaround and a focus on customer care. It is a fast fit station for tyres and exhausts and also carries out MOT's, servicing, brakes, clutches and anything else your car may require. Its fully trained mechanics provide all services from major repairs to routine maintenance and replacement parts such as tyres, brakes, exhausts, shock absorbers and batteries.

Being up front and honest is central to Chalky Whites’ success.

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